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Precision marketing : maximizing revenue through relevance

Zorstti, Sandra; Gallagher, Lee

Precision marketing : maximizing revenue through relevance Zorstti, Sandra; Gallagher, Lee - - Kogan Page Inda Pvt Ltd: New Delhi 2012 - 208 p - .

ISBN: BP 19.99

Subjects--Topical Terms:
Markerting finance

Dewey Class. No.: 658.8F ZOR

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