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Brand rejuvenation : how to protect , strenghen & add value to your brand to prevent it from ageing

Lehu, Jean-Marc

Brand rejuvenation : how to protect , strenghen & add value to your brand to prevent it from ageing Lehu, Jean-Marc - - Kogan Page Inda Pvt Ltd: New Delhi 2010 - 252 p - .

ISBN: 495

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B LEH

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