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International marketing

Cateora, Philip R; Graham, John L

International marketing Cateora, Philip R; Graham, John L - 13 edition - Tata Mc Graw Hill: New Delhi 2011 - 888 p - .

ISBN: 70598797 575

Subjects--Topical Terms:
International marketing management

Dewey Class. No.: 658.8In CAT

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