Shopper, Buyer and consumer behaviour: theory marketing applicatioons and public policy implications

Lindquist, Jay D; Sirgy, M Joseph

Shopper, Buyer and consumer behaviour: theory marketing applicatioons and public policy implications Lindquist, Jay D; Sirgy, M Joseph - 2 edition - Biztantra: New Delhi 2009 - 598 p - .



399


Consumer behaviour

658.8342 LIN