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Legends in Marketing : Philip Kotler : Vol.8 Broadening the concept and applications of marketing

Sheth, Jagdish ; Wilkie, William

Legends in Marketing : Philip Kotler : Vol.8 Broadening the concept and applications of marketing Sheth, Jagdish ; Wilkie, William - - Sage Publications 2012 - 343 p - .

ISBN: 38922

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: R 658.8 SHE.8

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