Legends in Marketing : Philip Kotler : Vol. 3 Creating and managing the product mix

Sheth, Jagdish N; Sankar, Venkatesh

Legends in Marketing : Philip Kotler : Vol. 3 Creating and managing the product mix Sheth, Jagdish N; Sankar, Venkatesh - - Sage Publications 2012 - 128 p - .



38922


Marketing management

R 658.8 SHE.3