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Legends in Marketing : Philip Kotler : Vol. 1 Marketing theory and orientations

Sheth, Jagdish N; Achrol, Ravi S

Legends in Marketing : Philip Kotler : Vol. 1 Marketing theory and orientations Sheth, Jagdish N; Achrol, Ravi S - - Sage Publications 2012 - 315 p - .

ISBN: 38922

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: R 658.8 SHE.1

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