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Advertising : an IMC perspective

Murthy, S N; Bhijanna, U

Advertising : an IMC perspective Murthy, S N; Bhijanna, U - 2 edition - Excel Books, New Delhi 2010 - 458 p - .

ISBN: 9 295

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659 MUR

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