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Advertising: an IMC perspectives

Murthy, S N; Bhojanna, U

Advertising: an IMC perspectives Murthy, S N; Bhojanna, U - 2 edition - Excel Books Pvt.Ltd 2010 - 458 p - .

ISBN: 9 295

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659 MUR

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