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Strategic brand magement : building , measuring and managing brand equity

Keller, Kevine Lane

Strategic brand magement : building , measuring and managing brand equity Keller, Kevine Lane - 2 edition - Prentice Hall of India 2003 - 788 p - .

ISBN: 450

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: 658.402M KEL

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