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The Science and art of branding

Franzen, Giep; Moriarty, Sandra

The Science and art of branding Franzen, Giep; Moriarty, Sandra - - M E Sharpe; England 2009 - 574 p - .

ISBN: 9 $99.95

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: R 658.8B FRA

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