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CIM coursebook : strategic marketing decisions 2006-2007

Doole, Isobel; Lowe, Robin

CIM coursebook : strategic marketing decisions 2006-2007 Doole, Isobel; Lowe, Robin - - Butterworth-Heinemann, Oxford 2006 - 380 p - The Chartered Institute of Marketing .

ISBN: $35.95

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: 658.402M DOO

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