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International marketing : strategy planning, market entry & implementation

Bennett, Roger; Blythe, Jim

International marketing : strategy planning, market entry & implementation Bennett, Roger; Blythe, Jim - 3 edition - Kogan Page Pub: London 2005 - 362 p - .

ISBN: 425

Subjects--Topical Terms:
International marketing management

Dewey Class. No.: 658.8In BEN

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