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Brand immortality : how brand can live long and prosper

Pringle, Hamish; Field, Peter

Brand immortality : how brand can live long and prosper Pringle, Hamish; Field, Peter - - Kogan Page Inda Pvt Ltd: New Delhi 2008 - 320 p - .

ISBN: 450

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B PRI

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