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Brand royalty : how the world's top 100 brands thrive and survive

Haig, Matt

Brand royalty : how the world's top 100 brands thrive and survive Haig, Matt - - Kogan Page Inda Pvt Ltd: New Delhi 2008 - 314 p - .

ISBN: 395

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: R 658.8B HAI

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