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Strategic alliances & marketing partnerships : gaining competitive advantage through collabo

Gibbs, Richard; Humphries, Andrew

Strategic alliances & marketing partnerships : gaining competitive advantage through collabo Gibbs, Richard; Humphries, Andrew - - Kogan Page Inda Pvt Ltd: New Delhi 2009 - 234 p - .

ISBN: 395

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: 658.402M GIB

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