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Marketing Research: An applied orientation

Malhotra, Naresh K

Marketing Research: An applied orientation Malhotra, Naresh K - 5 edition - Prentice-Hall of India Pvt. Ltd., New Delhi 2007 - 811 p - .

Acc nos : 08800-8955 IMK VARKALA (UGC XI PLAN 2008-2009)

ISBN: 8120330447 475

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 MAL

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