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International marketing: Analysis and strategy

Onkvisit, Sak; Shaw, John J

International marketing: Analysis and strategy Onkvisit, Sak; Shaw, John J - 5 edition - Routledge: New York 2004 - 710 p - .

Acc nos : 08800-8955 IMK VARKALA (UGC XI PLAN 2008-2009)

ISBN: 415311330 495

Subjects--Topical Terms:
International marketing management

Dewey Class. No.: R 658.8In ONK

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