Services marketing : people, technology and strategy
Lovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta
Services marketing : people, technology and strategy Lovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta - 5 edition - Pearson Education Asia 2008 - 594 p - .
Acc nos : 08669-08799 IMK ALAPPUZHA (UGC XI PLAN 2008-2009)
485
Services marketing
658.8S LOV
Services marketing : people, technology and strategy Lovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta - 5 edition - Pearson Education Asia 2008 - 594 p - .
Acc nos : 08669-08799 IMK ALAPPUZHA (UGC XI PLAN 2008-2009)
485
Services marketing
658.8S LOV