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Contemporary strategic marketing

Brennan, Ross; Baines, Paul; Garmeau, Paul

Contemporary strategic marketing Brennan, Ross; Baines, Paul; Garmeau, Paul - - Palgrave Macmillan: England 2007 - 380 p - .

Acc nos : 08669-08799 IMK ALAPPUZHA (UGC XI PLAN 2008-2009)

ISBN: BP 9.99

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: 658.402M BRE

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