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Sales promotion : how to create implement & integrate campaigns that really work

Mullin, Roddy; Cummins, Julian

Sales promotion : how to create implement & integrate campaigns that really work Mullin, Roddy; Cummins, Julian - - Kogan Page Inda Pvt Ltd: New Delhi 2008 - 300 p - .

Acc nos : 8503-8668 IMK KOLLAM (UGC XI PLAN 2008-2009)

ISBN: 395

Subjects--Topical Terms:
Customer relations management--Sales management--CRM

Dewey Class. No.: 658.81 MUL

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