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Strategic marketing : creating competative advantage

West, Douglas; Ford, John; IBrahim, Essam

Strategic marketing : creating competative advantage West, Douglas; Ford, John; IBrahim, Essam - - Oxford University Press, Delhi 2007 - 517 p - .

ISBN: 195691687 375

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: 658.402M WES

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