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Marketing management: Planning implementation and control: Global perspective Indian context

Ramaswamy, V S; Namakumari, S

Marketing management: Planning implementation and control: Global perspective Indian context Ramaswamy, V S; Namakumari, S - 3 edition - Macmillan: India 2007 - 748 p - .

ISBN: 333937198 390

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 RAM

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