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Advertising : an IMC perspective

Murthy, S N; Bhojanna, U

Advertising : an IMC perspective Murthy, S N; Bhojanna, U - - Excel Books Pvt.Ltd 2007 - 418 p - .

ISBN: 8174465340 275

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659 MUR

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