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Marketing in the new global order: Challenges and opportunities

Panda, Tapan K; Donthu, Navin

Marketing in the new global order: Challenges and opportunities Panda, Tapan K; Donthu, Navin - - Excel Books, New Delhi 2007 - 642 p - .

ISBN: 8174465103 595

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 PAN

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