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The Service -Dominant Logic of Marketing : Dialog, debate and directions

Lusch, Robert F; Vargo, Stephen L

The Service -Dominant Logic of Marketing : Dialog, debate and directions Lusch, Robert F; Vargo, Stephen L - - Prentice-Hall of India Pvt. Ltd., New Delhi 2006 - 449 p - .

ISBN: 8120330404 395

Subjects--Topical Terms:
Services marketing

Dewey Class. No.: 658.8S LUS

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