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Modern Advertising Management: Principles and techniques

Jain, J N; Singh, P P

Modern Advertising Management: Principles and techniques Jain, J N; Singh, P P - - Regal Publications: New Delhi 2007 - 425 p - .

ISBN: 8189915584 1350

Subjects--Topical Terms:
Advertising management

Dewey Class. No.: R 659.1 JAI

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