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Market Based Management :Strategies for Growing Customer Value amd Profitability

Best, Roger J

Market Based Management :Strategies for Growing Customer Value amd Profitability Best, Roger J - 4 edition - Prentice-Hall of India Pvt. Ltd., New Delhi 2006 - 506 p - .

ISBN: 812032806X 350

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: 658.402M BES

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