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Perspectives in Consumer Behavior

Kassarjian, Harold H; Robertson, Thomas S

Perspectives in Consumer Behavior Kassarjian, Harold H; Robertson, Thomas S - - Prentice-Hall Inc., Eaglewood Cliff, New Jersy 1991 - 616 p - .

ISBN: 136604404

Subjects--Topical Terms:
Consumer behaviour

Dewey Class. No.: 658.8342 KAS

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