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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

Gustafsson, Anders; Johnson, Michael D.

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation Gustafsson, Anders; Johnson, Michael D. - - Jossey-Bass, San Francisco 2006 - 190 p - University of Michigan Business School Management Series .

ISBN: 8126509384 329

Subjects--Topical Terms:
Strategic management

Dewey Class. No.: 658.402 GUS

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