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The Marketing customer Interface 2001-2002

Phipps, Rosemary; Simmons, Craig

The Marketing customer Interface 2001-2002 Phipps, Rosemary; Simmons, Craig - - Butterworth-Heinemann, Oxford 2001 - 388 p - CIMA .

ISBN: 750653078

Subjects--Topical Terms:
Customer relations management-- CRM

Dewey Class. No.: 658.81CRM PHI

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