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Customer Relationship Management: A strategic perspective

Shainesh, G; Sheth, Jagdish N

Customer Relationship Management: A strategic perspective Shainesh, G; Sheth, Jagdish N - - Macmillan India Ltd., Delhi 2006 - 198 p - .

ISBN: 1403928622 190

Subjects--Topical Terms:
Customer relations management-- CRM

Dewey Class. No.: 658.81CRM SHA

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