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Brand Manners: How to create the self-confident organisation to live the brand

Pringle, Hamish; Gordon, William

Brand Manners: How to create the self-confident organisation to live the brand Pringle, Hamish; Gordon, William - - John Wiley & Sons Inc., New York 2001 - 314 p - .

ISBN: 470856106

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B PRI

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