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Creating Passion Brands: Getting to the heart of branding

Edwards, Helen; Day, Derek

Creating Passion Brands: Getting to the heart of branding Edwards, Helen; Day, Derek - - Kogan Page Pub: London 2005 - 244 p - .

ISBN: 749445432 325

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B EDW

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