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Services Marketing: People, technology, strategy

Lovelock, Christopher; Wirtz, Jochen

Services Marketing: People, technology, strategy Lovelock, Christopher; Wirtz, Jochen - 5 edition - Pearson Education (Singapore) Pte. Ltd., Delhi 2005 - 674 p - .

ISBN: 8129704536 399

Subjects--Topical Terms:
Services marketing

Dewey Class. No.: S 658. 8S LOV

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