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Strategic marketing planning and evaluation

Lancaster, Geoff; Massingham, Lester

Strategic marketing planning and evaluation Lancaster, Geoff; Massingham, Lester - - Crest Publishing House: New Delhi 2004 - 187 p - .

ISBN: 8124204470 795

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: 658.402M LAN

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