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Encyclopaedia of strategic management, Vol.01: Marketing planning and evaluation

Lancaster, Geoff; Massingham, Lester

Encyclopaedia of strategic management, Vol.01: Marketing planning and evaluation Lancaster, Geoff; Massingham, Lester - - Crest Publishing House, New Delhi 2002 - 187 p - .

ISBN:

Subjects--Topical Terms:
Strategic management

Dewey Class. No.: S 658.402 LAN.1

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