Making of a name: The inside story of the brands we buy
Rivkin, Steve; Sutherland, Fraser
Making of a name: The inside story of the brands we buy Rivkin, Steve; Sutherland, Fraser - - Oxford University Press, Oxford 2004 - 275 p - .
$28
Brand Management
S 658.8B RIV
Making of a name: The inside story of the brands we buy Rivkin, Steve; Sutherland, Fraser - - Oxford University Press, Oxford 2004 - 275 p - .
$28
Brand Management
S 658.8B RIV