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Brand new brand thinking: Brought to life by 11 experts who do

Baskin, Merry; Earls, Mark, Ed.

Brand new brand thinking: Brought to life by 11 experts who do Baskin, Merry; Earls, Mark, Ed. - - Kogan Page India Pvt., Ltd.: New Delhi 2004 - 212 p - .

ISBN: 195

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B BAS

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