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Encyclopaedia of strategic marketing management, Vol.10: Cross-cultural marketing

Herbig, Paul A

Encyclopaedia of strategic marketing management, Vol.10: Cross-cultural marketing Herbig, Paul A - - Jaico Publishing House: Mumbai 2005 - 375 p - .

ISBN:

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: R 658.402M HER.10

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