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Encyclopaedia of strategic marketing management, Vol.04: New product development

Brooke, Michael Z; Mills, William Ronald

Encyclopaedia of strategic marketing management, Vol.04: New product development Brooke, Michael Z; Mills, William Ronald - - Jaico Publishing House: Mumbai 2005 - 219 p - .

ISBN:

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: R 658.402M BRO.4

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