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Encyclopaedia of strategic marketing management, Vol.03: Marketing planning in a total quality environment

Linneman, Robert E; Stanton, John L

Encyclopaedia of strategic marketing management, Vol.03: Marketing planning in a total quality environment Linneman, Robert E; Stanton, John L - - Jaico Publishing House: Mumbai 2005 - 464 p - .

ISBN:

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: R 658.402M LIN.3

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