Integrated advertising, promotion, and marketing communications
Clow, Kenneth E; Baack, Donald
Integrated advertising, promotion, and marketing communications Clow, Kenneth E; Baack, Donald - 2 edition - Prentice-Hall of India Pvt. Ltd., New Delhi 2003 - 538 p - .
395
Advertising
659 CLO
Integrated advertising, promotion, and marketing communications Clow, Kenneth E; Baack, Donald - 2 edition - Prentice-Hall of India Pvt. Ltd., New Delhi 2003 - 538 p - .
395
Advertising
659 CLO