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Introduction to marketing: A step-by-step guide to all the tools of marketing

Lancaster, Geoff; Reynolds, Paul

Introduction to marketing: A step-by-step guide to all the tools of marketing Lancaster, Geoff; Reynolds, Paul - - Crest Publishing House, New Delhi 2003 - 290 p - .

ISBN: 275

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 LAN

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