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Business market management: Understanding, creating, and delivering value

Anderson, James C; Narus, James A

Business market management: Understanding, creating, and delivering value Anderson, James C; Narus, James A - - Pearson Education (Singapore) Pte. Ltd., Delhi 2004 - 460 p - .

ISBN: 275

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 AND

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