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Customer behavior: A managerial perspective

Sheth, Jagdish; Mittal, Banwari

Customer behavior: A managerial perspective Sheth, Jagdish; Mittal, Banwari - - Thomson Learning: Australia 2003 - 487 p - .

ISBN: 3034334 $7.00

Subjects--Topical Terms:
Customer relations management-- CRM

Dewey Class. No.: 658.81CRM SHE

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