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How to win customers in the digital world: Total action or fatal inaction

Vervest, Peter; Dunn, Al

How to win customers in the digital world: Total action or fatal inaction Vervest, Peter; Dunn, Al - - Springer-Verlag, New York 2000 - 244 p - .

ISBN:

Subjects--Topical Terms:
Customer relations management-- CRM

Dewey Class. No.: 658.81CRM VER

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