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Services Marketing

Zeithaml, Valarie A; Bitner, Mary Jo

Services Marketing Zeithaml, Valarie A; Bitner, Mary Jo - - Tata Mc Graw Hill: New Delhi 2003 - 620 p - .

ISBN: 70530424 315

Subjects--Topical Terms:
Services marketing

Dewey Class. No.: 658.8S ZEI

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