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Services Marketing: Integrating customer focus accross the firm

Zeithaml, Valarie A; Bitner, Mary Jo

Services Marketing: Integrating customer focus accross the firm Zeithaml, Valarie A; Bitner, Mary Jo - 3 edition - Tata Mc Graw Hill: New Delhi 2003 - 620 p - .

ISBN: 70530424 335

Subjects--Topical Terms:
Services marketing

Dewey Class. No.: R 658.8S ZEI

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