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Facets of Indian advertising and consumer behaviour: An empirical approach

Khan, Kaleem Mohammed; Khan, Mohammed Naved

Facets of Indian advertising and consumer behaviour: An empirical approach Khan, Kaleem Mohammed; Khan, Mohammed Naved - - Kanishka Publishers Distributors: New Delhi 2002 - 284 p - .

ISBN: 8173914478 595

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659 KHA

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